1一要重實(shí)力，輕“名頭兒”，記住“虛名不增值”

1. We should prioritize strength over reputation, and remember that reputation does not add value

對(duì)書(shū)畫(huà)收藏投資危害大的，是媒體炒作的、繼承名號(hào)的、知名度的和靠年齡、資格熬出來(lái)的幾種虛假知名度。只要收藏者能保持冷靜與理智的心態(tài)，就很容易把“虛名”剔除。

The investment in calligraphy and painting collections poses great risks, including media hype, inheritance of titles, legacy of fame, and several false reputations that rely on age and qualifications. As long as collectors can maintain a calm and rational attitude, it is easy to eliminate false names.

2二要重長(zhǎng)線，輕短利，記住“放長(zhǎng)線釣大魚(yú)”

Secondly, it is important to prioritize long lines over short and advantageous ones, and remember to use long lines to catch big fish

其實(shí)，書(shū)畫(huà)收藏投資的真正投資價(jià)值是長(zhǎng)線投資效益，而高位進(jìn)貨是無(wú)法作長(zhǎng)期投資打算的?，F(xiàn)在花5萬(wàn)元買(mǎi)進(jìn)一張黃胄的作品，碰巧了也許能5.5萬(wàn)元賣(mài)出，但誰(shuí)敢保證10年以后一定能賣(mài)到10萬(wàn)元？賣(mài)不到10萬(wàn)元，投資者就有虧本的可能。要想獲得藏品升值無(wú)限的長(zhǎng)線效益，一是要瞪起眼往前看，二是要放開(kāi)眼看世界，三是要瞇起眼認(rèn)真地研究作品。

In fact, the true investment value of calligraphy and painting collection investment lies in the long-term investment benefits, and high-level procurement cannot make long-term investment plans. Now spending 50000 yuan to buy a piece of Huang Zhou's work, by chance it may sell for 55000 yuan, but who can guarantee that it will definitely sell for 100000 yuan in 10 years? If the price is less than 100000 yuan, investors may lose money. To achieve unlimited long-term benefits from the appreciation of collectibles, one must stare forward, open one's eyes to the world, and squint one's eyes to study the work seriously.

3三要重質(zhì)量，輕數(shù)量，記住“不撿藝術(shù)垃圾”

3. Emphasize quality over quantity, remember not to pick up art waste

書(shū)畫(huà)藏品必定會(huì)隨著時(shí)間的推移而越來(lái)越多，終，那些質(zhì)量低下的藏品將遭到無(wú)情淘汰。不注重質(zhì)量而靠數(shù)量取勝的投資者，弄不好就會(huì)血本無(wú)歸。

The collection of calligraphy and painting will inevitably increase over time, and in the end, those low-quality collections will be ruthlessly eliminated. Investors who don't focus on quality and rely on quantity to win will end up losing everything if they don't manage it well.

4四要重個(gè)體，輕群體，記住“一魚(yú)要三吃”

4. Emphasize individuals over groups, remember to "eat three fish"

所以，投資者千萬(wàn)不要看到理事會(huì)長(zhǎng)一級(jí)畫(huà)家，就貿(mào)然掏腰包，一定要仔細(xì)研究個(gè)體，把個(gè)體從群體中分離出來(lái)研究。

So, investors should never rush to pay for the first level painter of the board chairman. They must carefully study individuals and separate them from the group for research.

5五是重功力，輕地域，記住“走進(jìn)大市場(chǎng)”

Five is about valuing skills over geography, remember to "enter the big market"

書(shū)畫(huà)收藏投資有較明顯的地域性差別。對(duì)于投機(jī)者來(lái)說(shuō)，這正好提供了賺取差價(jià)的商機(jī)。而理性的投資者則一定要注意，書(shū)畫(huà)收藏投資中藝術(shù)功力價(jià)值在逐步加大，地域差價(jià)正逐步縮小。摒棄地域和門(mén)戶之見(jiàn)，樹(shù)立大市場(chǎng)意識(shí)，就能踏準(zhǔn)節(jié)拍，掌握先機(jī)。

There are significant regional differences in investment in calligraphy and painting collections. For speculators, this provides an opportunity to earn a price difference. Rational investors, on the other hand, must be aware that the artistic value of calligraphy and painting collection investment is gradually increasing, and the regional price difference is gradually narrowing. Abandoning regional and familial views, and establishing a sense of the big market, can set the pace accurately and seize the opportunity.

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